Joel MacDonald Home

Category

Business Frameworks

10 articles

Anatomy of a Winning Proposal: Notes From a Hundred Reads

Anatomy of a Winning Proposal: Notes From a Hundred Reads

After rereading a hundred consulting proposals — including my own — clear patterns separate the documents that win from the ones that quietly die in an inbox. A breakdown of the hook, the pricing page, and the sections that matter far less than clients admit.

Five Conversations to Have Before You Sign the Engagement Letter

Five Conversations to Have Before You Sign the Engagement Letter

Most consulting engagements that go sideways were doomed before the contract was signed. This framework outlines five discovery conversations — with sample questions and red flags — that surface the risks a standard sales process never touches.

Decision Debt: The Quiet Tax on Every Growing Company

Decision Debt: The Quiet Tax on Every Growing Company

Some decisions get made once and compound; others get reopened every quarter and quietly drain the organization. This article identifies five decisions that deserve permanence, quantifies the cost of relitigating them, and provides a one-page decision record format any team can adopt this week.